Spring is the season of renewal and rediscovering the joys of life. Chevrolet is tapping into this truism with a new campaign, The New, urging people from across the globe to share their own experiences of discovering fresh things and emotions in this old world.

The new effort by Commonwealth/McCann Detroit encourages the audience to share inspirations and tell the world “What’s The New To You.” Users are called to post their videos, photos or just a simple phrases that describe their own emotions, which got boosted after experiencing some new things or experiencing some constants like love, community, success and family, in a whole new way. The stories can be shared via Instagram, Facebook or Twitter with the hashtag #TheNew.

For a dose of inspiration, the #TheNew campaign includes a number of spots highlighting all kinds of “new ways” in various fields, from starting a cooking or sports career to rediscovering the joy of extreme sports, being bond to a wheelchair.

The longer, 1-minute ad premiered during the Winter Olympic Games opening ceremony broadcast, and shorter vignettes, 30- and 15-sec long, can be viewed on the brand’s YouTube channel and a dedicated website. The 30’’ clips describe the “new” attributes of the Chevy models, while the 15’’ clips focus on emotions that sparkle in every-day moments of new discoveries.