Nike SB has just unveiled a trailer for ‘The SB Chronicles, Vol. 1’ film that will debut on December 3. It is the first of three films in the ‘SB Chronicles’ video series about skateboarding.
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A bunch of positive and negative things can happen within just one hour, one can get yet more in a single day—to say nothing about seven billion people living on the planet now. Vimeo, WWF, UN, Water.org, American Red Cross, The International Red Cross and Red Crescent Movement and around 60 humanitarian organizations are supporting the One Day on Earth project, which is launched to showcase the life of people across the globe in 24 hours. Everyone is invited to contribute their voice to the project by sending in footage about how they and people around them live on 11.11.11. The registration is now running on the OneDayOnEarth.org website.
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the Mission Impossible franchise, just like it did two years ago promoting Avatar and in 2010 supporting Thron: Legacy release. The new movie ‘Mission: Impossible—Ghost Protocol’ will premier in nearly two months, in December, but the bubble drinks’ promotion, which includes TV spots, in cinema advertising, product packaging and digital activation, will be rolling our across the world over a few weeks.
With its numerous social and educative initiatives, PUMA spreads the message of peace and love all around the globe—as part of this commitment, the sports lifestyle giant supports independent documentary and encourages people in developing countries around the globe to ‘kick the ball’ as well as helps address environmental problems. But PUMA is not only the brand which ‘operates on the ground,’ it also reaches out into the sea with its marine preservation campaign. Now, ahead of the Volvo Ocean Race, in which the brand is participating, it has launched a short environmental documentary film ‘Home Oceans,’ dedicated to the modern problems of sea and focusing on the most troubling issues such as rising floodwaters, changes of ecosystems, extinction of sea animals to name but a few.