The Italian coffee brand is rolling out an awesome initiative that revolves around inspiration. The project comes as film that includes a series of interviews with representatives of various creative fields who share their views on what creativity means to them and what inspires it.
Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contest, Dennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.
YouTube enables independent cinema fans across the globe to view part of the 2014 Sundance Film Festival program in the digital space for free. People can watch and vote with their views for 15 short films from this year’s program. Additionally, the audience can follow the Live @ Sundance streaming that covers the latest news related to the event, rolling out these days (January16–26) in Utah, USA.
A Shaded View on Fashion Film, the first-ever international festival of short films dedicated to fashion, style and beauty, is partnering with the jewelry and luxury goods brand Bulgari for 2014. The winning Bulgari-inspired entries will be shown during the grand event celebrating the company’s 130th anniversary.
Samsung Australia teams up with celebrated director Baz Lurman (Australia, The Great Gatsby) and the National Institute of Dramatic Art (NIDA) to spur filmmaking creativity among young talented minds. The brand is calling people aged 17-24 to join The Shoot for a chance to make a short film that will premiere at the Sydney Opera House during its 40th anniversary celebrations in late October. To develop the film, the creative team of the winners will be working cheek by jowl with professionals including Mr. Lurman and will be using a toolkit that will include the new GALAXY Note 3 and GALAXY Gear.
Great cars deserve great films. Jaguar is to reveal a star-studded film titled Desire, dedicated to the new two-seater F-TYPE sports car. The premiere of the short movie, which is starring award-winning British Actor Damian Lewis along with actors Jordi Molla and Shannyn Sossamon, is slated for March 2013.
Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC to celebrate those documentaries, which have the most positive social and environmental impact.
Sony is launching a new campaign on October 26 to support the upcoming release of the new much-anticipated James Bond film “Skyfall” . The electronics manufacturer teamed up with the Portland-based Wieden+Kennedy for a new marketing promotion dubbed “Intelligence Gathered” starring Daniel Craig, who stars as Agent 007 in the latest installment.
Films, which promote goods, are nothing new (today, you just can’t imagine a feature Hollywood film without the product placement), and non-cinema brands often come up with their own film series to entertain their consumers and introduce new product at the same time. Inspired by other brands including Toshiba, Target shot a film dubbed “Falling for You” starring Kristen Bell, Nia Long and Zachary Burr Abel to promote around of 110 Target-exclusive items, which will appear on the screen during the three webisodes. Since it’s not just another movie, but an innovative disguised catalogue, all the goods from pencil holders and apparel to furniture pieces and linen can be moved to a virtual shopping cart, plus they can be easily shared by viewers via social media channels with a click of a mouse button. The 12-minute film will launch at the dedicated pagefallingforyou.target.com tomorrow, October 2.