Citroën has announced prices for its new C1 Connexion the first car in the UK created in collaboration with Facebook fans. The C1 Connexion is available in two versions—with 3 or 5 doors, priced at £9,495 and £9,845 respectively.
Citroën
Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.
Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards, Citroën announces the launch of the new competition under this title and calling all talented designers to join in.
Citroën is offering auto fans an opportunity to experience the ride in a fun and entertaining way. The brand puts drivers behind the wheel of its C4 model in the digital movie and offers them to choose how the plot will develop. The online-project entitled ‘Positive Power’ is more like an action movie, an “interactive voyage of mystery, suspense and excitement,” where you are the protagonist.