H&M is launching two new campaigns to promote underwear Christmas collections, one featuring the world’s hottest and most stylish footballer David Beckham, and the other fronted by celebrated actress and model Laetitia Casta. The retailer also unveils behind-the-scenes video from David’s photo shoot, which is as stunning as the images from the campaign.
clothing & footwear
The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July. The new range, inspired by the urban life and travelling as well as the native land of the auto brand, UK, includes six luggage solutions, a wallet, and three casual shoe styles. The MINI by PUMA collection “masterfully combines urban lifestyle with sports fashion,” says MINI, adding that “the appeal lies in the mix of a clear design language and intelligent functionality.”
M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down’s Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.
Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.
Celebrated director Jonas Åkerlund, who collaborated with such brands as Stoli, Dior and Martini to name but a few, has created a movie for H&M. The Swedish apparel retailer focuses on style and exquisiteness in a new 5:45 film starring actor Joel Kinnaman, promoting the Fall/Winter 2012 collection for men. The brand tells a story of a guy, who is riding in a cab along rainy night streets of London and sees many interpretations of himself (even on banknotes and graffiti murals) everywhere in different apparel.
There are many ways to support a good cause with the public help. Brands help by spreading awareness about the cause, encouraging fans to donate money to some non-profit, doubling the donation by adding as much as has already been collected, or donating money for likes or comments. The last is the approach selected by Ralph Lauren for its new initiative related to the company’s Pink Pony Fund. The fashion brand will be giving $1 to the Pink Pony Fund of the Polo Ralph Lauren Foundation for every comment made on the brand’s Tumblr page.