Nike, which has always been motivating people to run through various activities including ‘Alice spots’ and ‘I would run to you’ video, launches the 2012 season of its We Run race series, which connects runners around the world. The forth We Run series offers almost 7 million Nike+ community members inspirational new technology and products.
clothing & footwear
Gap’s new global marketing campaign for this fall, Shine developed in partnership with Ogilvy, gains momentum. Gap rolls out its new fall collection called ‘Icon Redefined’ in a series of short films featuring different musicians and dancers who wear Gap’s iconic garments but with a modern twist and in rich color palette.
Blacklist’s Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.
Gap celebrates the school season and promotes its new fall collection for kids by launching the Shine On campaign in the USA and Canada. The new promotion, which basically syncs with the brand’s Be Bright positioning for older consumers, features kids ranging from one to 12 years old, who are spreading joy around themselves and painting a mural on the campus of Daniel Webster Middle School in Los Angeles with vibrant colours.