Uniqlo has signed the top professional tennis player for five years. Serbian player Djokovic, who established the charity Novak Djokovic Foundation, will be promoting the Uniqlo clothing worldwide and will help the brand develop the functional wear.
clothing & footwear
H&M is continuing its philanthropic initiative ‘Fashion Against AIDS,’ launched back in 2008, which a new extension. This time the retailer is calling people from all around the globe to contribute to the cause by… kissing, which is probably the most pleasurable way to get involved. H&M is inviting to visit the www.fashionagainstaids.com digital hub and upload a picture of your kiss—for every entry, H&M will donate $1 to HIV/AIDS prevention. At the moment, there are already over 14,000 images from 109 counties uploaded, so the hub has already helped to generate over $14,000—the sky is the limit.
Kitchen have always been the space where people spend a great deal of their time when they are at home, and things we do there are not limited to just cooking and having meals. Brands are doing their great part in developing smart, beautiful and efficient solutions for modern kitchens—such home comfort providers as IKEA, Electrolux and Philips to name a few are recognized leaders in the sphere, but brands from other fields have taken up the challenge, too. Diesel, one of the leaders in the casual apparel industry, is also contributing. The brand has teamed up with Italian kitchen furniture brand Scavolini to create the Social Kitchen, which have become part of Diesel’s ‘Successful living’ collection.