Kitchen have always been the space where people spend a great deal of their time when they are at home, and things we do there are not limited to just cooking and having meals. Brands are doing their great part in developing smart, beautiful and efficient solutions for modern kitchens—such home comfort providers as IKEA, Electrolux and Philips to name a few are recognized leaders in the sphere, but brands from other fields have taken up the challenge, too. Diesel, one of the leaders in the casual apparel industry, is also contributing. The brand has teamed up with Italian kitchen furniture brand Scavolini to create the Social Kitchen, which have become part of Diesel’s ‘Successful living’ collection.

Photo: Diesel and Scavolini’s Social Kitchen

Diesel has infused the kitchen environment with its legendary rebellious and industrial style. The interiors with a fine retro effect, which may seem quite informal, minimalistic and ascetic, is designed as premium Casual Living, where the kitchen merges with the party space. “An extremely modern kitchen project which at the same time is characterized by a vintage spirit—that is reflected in materials, treatments and finishes—that has been in Diesel’s DNA all along. Diesel Social Kitchen is the extension of Diesel’s philosophy applied to home collection. The result: an environment that matches modernity and comfort and marries the kitchen laboratory to the space to entertain friends,” says the description to the video about the creative collaboration between Diesel and Scavolini.

The designers of the multi-purposed area used a range of traditional and reliable materials including concrete, wood, steel and glass, which makes the kitchen a cozy place to be in. All combined, the furniture pieces with an ‘aged’ look create an atmosphere of a comfortable space where people spend much time, cooking, working, relaxing and partying. The kitchen furniture pieces—carts, tables and storage units—can be assembled both together and individually, with the same dose of Diesel rebellious nature. Visit the official Diesel website to see the new pieces.

“My team and I chose to bring our culture and lifestyle to this collaboration, our love for things that have been experienced and interpreted with a soul; we have therefore developed different materials, new, yet ‘lived-in’, with shades of colour and hues never before use,” commented Renzo Rosso, chairman and founder of Diesel.