Rihanna, who is fronting Nivea’s 100th anniversary campaign, is also collaborating with Armani, both as a face of the fashion giant’s new promotion (launched earlier this fall) and as a designer of a new capsule collection of apparel, which includes lace lingerie in a special bag, two styles of jeans, a leather biker jacket, two tees and a leather bag, featuring the signer’s ‘R’ logo and the eagle, the symbol of the fashion brand.
clothing & footwear
On the heels of the launch of Levi’s campaign ‘Go Forth’ on a global scale earlier this year, which encouraged thousands of young people to take action and be one the forefront, the iconic jeanswear brand is kicking off a film competition entitled ‘Show us the way’. To launch this new cinema contest, which encourages participants to show “their visualization of a better tomorrow,” Levi’s has collaborated with the American Film Institute to provide the US community of filmmakers—both amateur and professional—with an opportunity to take a first step to what they really want.
From lip-locks to… poo. Benetton, the apparel brand which has recently launched its new campaign featuring kissing political leaders, now is exploring another facet of life, which is much less enjoyable. November is the month when World Toilet Day is celebrated (it’s marked on November 19), and the brand has dedicated the new edition of its COLORS magazine to this theme, which is usually not openly discussed. The Shit. A survival guide puts the everyday sanitation issues into the spotlight and invites readers to start exploring the ‘excrement’ problem. The more we are ignoring it, the more pressing it gets, so Benetton invites all of us to get informed about the fecal matter and start the conversation on a global scale.
Nike, a brand that never stops supporting athletes in various categories including skateboarding, running and basketball with films and initiatives, has introduced a new innovative product called SPARQ Sensory Performance (SSP), which is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance.