adidas releases a new gadget for its miCoach product launched in June, Speed_Cell. The device is made to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.
clothing & footwear
Clothing may be a way to make a bold fashion statement or express your inner world, but sometimes it turn to be a great thing that helps us support a social cause. Threadless, BBH New York and the U.S. Fund for UNICEF have teamed up to launch GOOD SHIRTS, a new collection of T-shirts created to contribute to support relief efforts in the Horn of Africa, the region that is now suffering greatly from famine and drought. All the proceeds from the sale of the range, what went on sale on October 25, will be donated to the U.S. Fund for UNICEF and will be used to bring hope to the people of the deprived areas.
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.
The Levi’s brand, which definitely can be proud of its history since it actually invented blue jeans over a century ago, launched a website wholly dedicated to its rich heritage. The iconic jeanswear label presents an online destination, which pays tribute to Levi’s unique background and offers apparel based on vintage models.