Students of the European Institute of Design in Barcelona majoring in automotive design and fashion presented their creations as part of ‘BMW Future’, Iniciativa BMW. The exhibition of the best works of the contest dubbed ‘Suits That Transport’ (El traje que te transporta)— is currently on display on the Rambla Catalunya in Barcelona.
clothing & footwear
The running theme has been one of the most explored ones in Nike’s promotional activity. This motif is frequently employed in interior designs of the brand’s flagship retail locations all around the globe. In October, the sport gear brand invited fans of urban running to visit the renovated 1948 store located in the capital of England and see the impressive installation ‘From Moon to Lunar’, which was created as a tribute to the iconic sneakers and the brand’s heritage. This time, in December 2010, Nike re-imagined the space of its Berlin Stadium keeping loyal to the same ‘cosmic’ style.
At this year’s Sundance Film Festival, brands showed their dedication to cinematography by presenting their own projects or announcing their future contributions to the field. While Honda was premiering its eighth film from the ‘Dream The Impossible’ series, Puma stepped out launching its PUMA.Creative Impact Award from the set of filmmaking initiatives announced last fall. This is an annual competition, which is designed to highlight documental projects, which have made (or are making) the most significant impact in the world.
It’s a usual thing when one brand is coming out against another one. But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh & Bright Super Heroes is a vivid example) and unexpected collaborations, teamed up with adidas Originals to present a limited edition collection of footwear, which was launched on January 20.
Nike teamed up with Wieden+Kennedy to develop (and launch) another project, which unites people and helps promote the idea of urban running across the planet. On January 4, the brand kicked off an Ekiden relay race (ancient Japanese sport), which is designed to engage as many runners as possible within two months (the initiative closes up on February 28).
Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports.