Umbro, the Greater Manchester-based sport apparel manufacturer, is paying a tribute to its home area and does everything possible to keep creative fire burning in the hearts of local artists by launching another phase of Umbro Industries program. Through its project, Umbro provides authors of greatest ideas with an up to £10,000 helping hand for making their projects become real.
clothing & footwear
Wieden + Kennedy, Portland and Nike are continuing the last year’s Chalkbot campaign, which won Grand Prix Cyber Lion at Cannes International Advertising Festival 2010. The simple but lovely movement was started in support of Lance Armstrong’s Live Strong Foundation, which helps fight against cancer.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Diesel is going on “being stupid” by encouraging its fans to do quite smart things. The brand has come out with a new project, Facepark, which “brings the clichés of social media platforms back to the real world in a very literal way.” Diesel is inviting all internet addicts to stop wasting their life in front of the computer and go to the park to have a nice time partying with friends.