You are welcome to share your thoughts on this article written by Chris Hart, Creative Director at Blue Marlin, Bath.
Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one?
Coca-Cola
Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’ campaign. Having tendered apology for the blunder (the thing was that a mother found her 14-year-old daughter searching for the meaning of her new status update with ‘two girls, one cup’ phrase referring to a notorious porn video), the brand closed the activity. Now, the buzz went down and almost one year later, the brand comes back with another teen-oriented project, dubbed ‘Pepperhood,’ which definitely will not have any unwanted after-effects.
In celebration of its 125th anniversary, Coca-Cola will be showcasing some of the iconic designs that have formed an essential part of the brand’s history.
The free installation that will be on display in Design Museum Tank outside the museum on London’s South Bank beginning May 20 and through July 3, is dedicated mainly to two of the basic elements of the brand identity: Coca-Cola contour bottle and Coca-Cola logo. The exhibition will take visitors on a journey through time so they will see how the bottle and logo has changed throughout history.