In a new campaign launched under ‘Open Happiness’ umbrella, Coca-Cola Great Britain aims to show what a great addition all Coke Family (C0ca-Cola, Diet Coke and Coca-Cola Zero) may be to family occasions. The new campaign starts as the beverage brand has renewed its partnership with ITV1, the nation’s biggest commercial station and destination for Saturday night family entertainment, that’s why the ads will be taglined ‘Saturday Night Tastes Better with Coca-Cola and ITV1’.

At the heart of the campaign is 20-second TV spot produced by McCann Erickson London, which has become the first TV spot for Coca-Cola Great Britain to use stop-frame animation to create scenes of family togetherness. The video sees how the whole kitchen transforms as somebody opens a bottle of Coca-Cola during family get-together: an ordinary kitchen turns into a spring meadow with rabbits and garden gnomes.

The current campaign also spans radio and outdoor. High impact outdoor sheets use heart-warming imagery to highlight the brands as being central to happy family occasions and spread the message that ‘Meals Taste Better With Coca-Cola’. More than that, the brand will be running a series of radio promotions targeting British moms.

Zoe Howorth, Market Activation Director for Coca-Cola Great Britain, said, «We’re thrilled to be building on last year’s hugely successful partnership with ITV1 with our new campaign – the perfect platform to showcase our commitment to providing consumers with the choice of regular and zero sugar beverages.  Celebrating the role of the Coca-Cola family at mealtimes, the activity showcases the brands as an enhancer of happiness, helping to bring families together to share precious moments».