Inspired by the vending machine that dispensed Coca-Cola and other ‘doses of happiness’ on a college campus in New York and quickly became a global viral video sensation, a specially rigged Coca-Cola delivery truck took to the streets of Rio de Janeiro recently to spread refreshment and smiles to passers-by.
Coca-Cola
Yesterday representatives of the American Center for Science in the Public Interest filed a petition to the US Food & Drug Administration, demanding that the ‘caramel coloring’ commonly used in beverages like Coca-Cola and Pepsi be banned because, according to the latest research, it contains carcinogenic chemicals.
The Coca-Cola Company has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company’s sustainability strategy and progress.
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth®’ campaign (read more about the brand’s involvement in the movement in 2009 and 2010).