Coca-Cola Great Britain (CCGB) yesterday announced a new three year partnership with StreetGames, a national charity set up to help young people in disadvantaged communities get active and participate in sports. It was launched by the Minister for Sport and Olympics, Hugh Robertson MP, with help from StreetGames’ Ambassador and former Olympic athlete Diane Modahl. The start was celebrated with a keenly contested futsal match in which the Minister played alongside local StreetGames participants.
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Coca-Cola, IBM, Microsoft and Google lead Interbrand‘s 11th annual ranking of the «Best Global Brands.» Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.
This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with an opportunity to spend several days in a fizzy beverage’s paradise, and another promo project, Fanta-driven one, Fclub, invited teen consumers to participate in a series of engaging, spontaneous and exciting events.
Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever «Health Fiesta» to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment. Coca-Cola supported DML as part of its «Viviendo Positivamente/Live Positively» commitment to making positive contributions to the communities it serves.