Coca-Cola Great Britain announces its support for HRH The Prince of Wales’ “Start” initiative, designed to promote and celebrate sustainable living. Coca-Cola will publicize “Start”’s “A Garden Party To Make A Difference” set to run from September 8-19, 2010, by lending its iconic Piccadilly sign to the cause.
Coca-Cola
To kick off the summer fun, Coca-Cola US launched the Behind the Lens Youth Filmmaking Contest, a national online competition empowering 13-19 year-old amateur filmmakers to demonstrate their creativity. Within its Birthday Bash 15, one of the largest R&B and hip hop concerts in the South, Coca-Cola encouraged teens to showcase their filmmaking talents.
Coca-Cola Great Britain is supporting the training of over 120 new swimming teachers and coaches as part of its commitment to get people active on the road to 2012. The announcement follows on from the success of the company’s “Schweppes Abbey Well’ ‘Schwim Free” campaign, which enables consumers to enjoy a free swim by exchanging promotional Schweppes bottle tops at participating pools in England, Scotland and Wales.
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
What can be better than drinking Sprite? Coca-Cola Brazil believes that it is sipping your favorite soda from a can designed by you. In collaboration with WMcCann and RMG Connect, the brand launches a new customization campaign “Refresh Your Ideas” for its carbonated drink, inviting creative minds of Brazil to develop their own designs for the cans.
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.