Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.

This August to November Sogo Active is offering a national contest that asks teens: Can you fill these shoes? Teens can register online at www.sogoactive.com to create their own Challenges, engage friends in their province or territory to get active by joining their challenge and ignite a national movement for physical activity. Ninety teens will be shortlisted, and 12 will be chosen as Sogo Active Ambassadors. The 12 finalists will receive a grand prize of $5,000 from Coca-Cola towards their education, a $500 grant to support physical activity in their community, head-to-toe Adidas gear, a Sport Chek gift card and more.

The goal is to have teens increase their physical activity levels to the recommended 90 minutes per day by joining Cross-Canada Challenges, taking local Challenges offered by Community Host organizations or creating their own Challenges and getting their friends to join. In addition, Community Host organizations are eligible to receive up to $500 in microgrants to support youth activities. So far, Sogo Active has awarded over $500,000 in local funding across Canada.