I talked previously about the growing cultural synergy between art and design  — with the place of the artist starting to be taken by designers whose purpose driven approach seemingly makes them more relevant and directional in our world today. Fashion Design has, of course, always been a cultural compass to steer brand and package design developments in certain sectors such as beauty. But, now, we are witnessing — not just many more fashion design and brand collaborations but — the tables starting to turn with brand and packaging design per se potentially steering new and different directions for fashion.