DASANI® announced that it has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling. The stylish green hats — created by Domesek from everyday household materials — will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.
Coca-Cola
Coca-Cola Co. has extended Sprite portfolio in China, where it has already become the No. 1 soft drink and is going on gaining popularity. The new beverage Spritea has appeared on the country’s market late last month, and it is believed to have a big future outside China, too, as «there is certainly interest in Spritea as in many Asian markets both Sprite and green tea are very popular beverages,» said Coke’s Hong Kong-based spokesman Kenth Kaerhoeg. The concept of the new drink was developed more than a year ago, AdAge reports.
Advertising agency McCann Erickson Istanbul, Turkey installed a refrigerator bus shelter to mock up a real one, covered with ice all over. What can be better on a hot day then to go and have a rest in such a chilly space? The shelter has an “ice” bench and a stall with Coca-Cola bottles put onto frosty shelves.