The Coca-Cola Company announced the creation of the Haiti Hope Project, bringing together a coalition of business, government and civil society partners to create opportunity for 25,000 Haitian mango farmers and their families by supporting the development of a sustainable mango juice industry in the country.

This five-year project, currently estimated at $7.5 million seeks to double the income of these farmers and to raise their standard of living, while contributing to the long-term development and revitalization of Haiti. The Project has garnered support from President Bill Clinton, co-chair of the Clinton Bush Haiti Fund and currently UN Special Envoy for Haiti, and President George W. Bush, also a co-chair of the Clinton Bush Haiti Fund.

The Project will improve the participation of women in fruit production and develop opportunities for entrepreneurs to establish value-adding businesses in the Haitian mango sector. Consumers can contribute to this Project by purchasing Odwalla Haiti Hope Mango Lime-Aid launched in the United States this month and a similar Odwalla Haiti Hope beverage to launch early summer in Canada — 100 percent of the profits will be directed to the Project. Anyone can give directly to the Project, without the purchase of the beverage, by texting «mango» via their mobile device to 50555.