Dr Pepper: What’s The Worst That Could Happen…?

Coca-Cola Great Britain’s teen-centric brand, Dr Pepper, is back in 2010 launching a new multi-platform brand campaign around its potent and award winning creative, ‘What’s the Worst that Could Happen?’. Embodying the heart of the brand’s daring and youthful personality, the fully integrated activity spans digital, TVC, on-pack and sponsorship.

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Powerade Gives Athletes Inspiration to “Keep Playing”

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to “Keep Playing,” through a comprehensive campaign highlighted by an innovative online experience and the presence of Powerade on the pitch during the 2010 FIFA World Cup™ South Africa.

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Schweppes Unveiled Fluorescent Cans

Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are presented in the new cans, are Indian Tonic, Agrum, Lemon and Dark Side.

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Odwalla Launches «Campaign Against Ordinary»

Odwalla is anything but ordinary, and so are the people who drink it. In 2010, Odwalla joins with its fans to celebrate uniqueness, share interests and entertain fresh ideas through a variety of initiatives, including its newest, «Campaign Against Ordinary.»

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Schweppes: 1+1=3

Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology, Schweppes convinces that “1+1=3″. Why? It gives a simple explanation.

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Schweppes Australia Relaunches Brand Identity

The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and on-premise. However, its shelf presence has diminished as a result of the independent development of products and sub-ranges.

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Coca-Cola Football Campaign for Egypt: 89 Fans from 89

Coca-Cola presented the “89 Fans from 89” campaign developed for the Egyptian Football Association. The project was awarded with the Integrated Grand Prix at the Dubai Lynx Awards this year for the creative approach it was built on.

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Coca-Cola Partners With Special Olympics to Host First-Ever «Unity Cup»

Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural match of the «Unity Cup» presented by Coca-Cola, on the same pitch that just hours later will host a FIFA World Cup match. The event will take place at Green Point Stadium in Cape Town, South Africa, on July 3, prior to a quarterfinal match of the 2010 FIFA World Cup.

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Mad Tips for Sport Fans by Vitaminwater

The Coca-Cola is supporting the March Madness with its Vitaminwater, Glaceau product made of distilled water with vitamins, herbs and flavors, by an online mini-campaign. This is a basketball tournament, organized by the National Collegiate Athletic Association, which starts in March and finishes in April. This time the brand gives consumers hilarious and totally ridicules tips on how to keep tuned in the event.

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Romance and Recycling Won Coca-Cola Refreshing Filmmaker’s Award

Andy Landen and Alice Mathias, graduate students from the University of Southern California School of Cinematic Arts, have won the 2009-2010 Coca-Cola Refreshing Filmmaker’s Award for their short film entitled, “Message in a Bottle,” about a romance born from a recycling project.

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