Odwalla is anything but ordinary, and so are the people who drink it. In 2010, Odwalla joins with its fans to celebrate uniqueness, share interests and entertain fresh ideas through a variety of initiatives, including its newest, «Campaign Against Ordinary.»

The campaign kicks off this month with a redesigned Odwalla Facebook page and a Coachella Music Festival ticket giveaway. Coachella, which takes place April 16-18 in Indio, Calif., is the first of three major music festivals Odwalla will be sponsoring. Odwalla gave away a pair of Coachella tickets every day for 20 days via Facebook.

Odwalla’s presence at sponsored music festivals will include an Odwalla Outdoor Lounge. The centerpiece of the experience will be the newly created «Odwalla Living Flavor Vending Machine» — part innovative sampling booth, part performance stage and part advocate podium. This unique stage will feature DJs, musicians, films/filmmakers, storytellers, open mic auditions and other interesting talents from people who share Odwalla’s passion for fresh perspectives and artful combinations.

The redesigned Odwalla Facebook page will be highly interactive and will serve as a hub for Odwalla news and activities taking place throughout the year. A feature will be added later in the year to allow fans with particularly interesting or unusual talents to upload videos for a chance to perform at the Odwalla Living Flavor Vending Machine.