Coca-Cola Great Britain is building on the success of last year’s Schweppes Abbey Well free swimming campaign, and encouraging consumers to ‘Schwim Free’ throughout 2010. The integrated activity, comprising of on-pack, digital and outdoor elements, calls for Britons to get active by offering them free swims at 500 pools nationwide.
Coca-Cola
Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) «Water for Schools» project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk — and Coca-Cola will match every point donated to buy supplies for the «Water for Schools» initiative.
Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.