coffee and tea

Starbucks Launches Card eGift Program, Targeting Facebook Users

Starbucks is offering an easy way to share the gifts with friends on various occasions. Launched today, January 26, the all-new Starbucks Card eGift program provides digital-savvy consumers with an opportunity to send their family and friends a greeting card, which serves as a traditional off-line Starbucks card for purchasing beverage, food or merchandise within the chain or/and earning My Starbucks Rewards benefits.

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Folgers Announces a New Jingle Contest

For the second year in a row, Folgers® is teaming up with Grammy® nominated songwriter and former American Idol® judge, Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic ‘The Best Part of Wakin’ Up™’ jingle for a chance to win $25,000, a mentoring session with Kara and the chance to appear in a future Folgers Coffee commercial. Last year’s grand prize winner, The Ethan Thompson Band from Missoula, MT, was chosen from among nearly a thousand entries submitted online for the inaugural contest.

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Starbucks Introduces 31-ounce ‘Trenta’ Cup for its Cold Beverages

On weekend Starbucks announced a really BIG news: the company plans to introduce the biggest cup to the customers who are most in need of energy boost. The 31-ounce ‘Trenta’ (which means ‘thirty’ in Italian) will become part of the Starbucks menu and will be served in all its U.S. coffee shops by May 3, 2011. On January 18, the Trenta size debuted in 14 states, including Virginia, Georgia, Florida, Texas, Hawaii and Arizona.

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Lipton Brisk: Ozbourne and Trejo Tell Stories in a Brisk Way and Encourage Fans to Do the Same

Lipton Brisk Iced Tea has launched a new phase of the campaign featuring clay puppet characters, which represent A-list celebrities of the modern culture. This time, the brand has ‘invited’ Ozzy Osbourne and Danny Trejo to ‘star’ in the promotion, which encourages consumers to live their lives in a brisk way. The recruited stars didn’t actually appeare in the videos—instead, they gave their voice and ‘bodies’ to the clay puppet characters, featured in tongue-in-cheek web promotion, which includes short films and a competition on Facebook.

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Seattle’s Best Coffee Introduces New ‘Level’ System for Packaged Coffee

Seattle’s Best Coffee®, part of Starbucks Corporation, today announced a radically simplified packaged coffee line designed to change the conventions of the coffee category. The Seattle’s Best Coffee ‘Level’ System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle’s Best Coffee is the first brand in the coffee category to offer this unique approach, which will begin hitting grocery and retail store shelves in December 2010.

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