What’s next for coffee and ready-to-drink coffee products? We share the latest innovative finds and new trends in […]
coffee and tea
Starbucks to launch roastery and tasting rooms as well as express service over next five years globally
Starbucks Company is exploring new ways to diversify its global retail chain with new formats. By the end of the next financial year it is planned to open at least 100 square-foot interactive stores that will offer roasting and tasting small-batch rare coffees, so-called Reserve blends.
Following the initial test launch in select stores in the U.S. last year, McDonald’s in collaboration with its coffee supplier Kraft Foods announced that the packaged McDonald’s McCafé coffee is planned to be distributed at grocery stores and supermarkets in the U.S. beginning in early 2015.
Nescafé Dolce Gusto is inviting its UK and Irish fans to join The Pod hub on Facebook, where they can trade their virtual activity for virtual and real rewards. The application lets users become “Podsters” and complete the fun challenges to earn stamps for their virtual coffee card.
Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold. This is the first time in the brand’s 75-year history that it develops a cohesive visual approach for every product across all the markets—the updates appear under the “It all starts with a Nescafé” slogan.
Starbucks will be unveiling a new artistic design on its limited-edition reusable plastic cups this autumn—it will be the artwork that won the Starbucks White Cup Contest, which was running across the U.S. and Canada. In spring, the coffee giant asked its multiple fans in America to develop their own original artwork to fill the blank canvas of its white coffee cups. The winning work was submitted by 20-year-old community college student Brita Lynn Thompson, living in Pittsburgh.