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The value of colour psychology in brand building

I often find myself having to persuade people, especially in B2B, of the value that great design can add to a brand. It is a personal goal of mine to demonstrate to those that see design as a commodity that we do have a serious role to play.

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Posted on 08/23/201308/23/2013 Opinion

What Colors Do You Eat?

White breads, white rice, white sugars are all out with the stigma that white is bad for your health. So what colors are in? Green has been a long-standing color of healthy eating, but now, more than ever; it is about eating a variety of foods that make up the color wheel. Packaged foods and beverages are taking notice and using this to their advantage when designing their packages. 

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Posted on 08/21/2013 Opinion

P&G Enters the PantoneLIVE Platform to Improve Colors on Its Packaging

Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.

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Posted on 05/24/201305/27/2013 Design

Time for Brands to Invest in Defensible Design

The article is written by John Mathers, CEO of Holmes & Marchant Group

Louboutin v YSL; Cadbury v Nestle; and Reckitt Benckiser v Boots’ own label. It’s usual for these brands to lock horns on the shop floor, less so in the court room.

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Posted on 01/17/201201/18/2012 Opinion

Emotional Marketing: Finding The Rainbow Connection

The article was written by Cheryl Swanson, Founding principal at Toniq llc, NYC Someday we’ll find it, the […]

Posted on 10/11/201111/16/2011 Opinion
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