Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.
Kiehl’s is embarking on a space mission to promote its moisturizer for men. The cosmetics brand is launching the old-fashioned spacecraft into the space to test the product in the harshest conditions. The decision of the medium is based on the fact that the brand uses Aerolite material created by NASA to insulate spacecrafts.
Instagram is teaming up with The Cannes Lions International Festival of Creativity (June 15-24) for a new effort that is supposed to celebrate the vibe of the world. The photo-sharing service is inspiring people across the globe to contribute to the project for a chance to get their pictures featured at La Galerie d’Instagram in Cannes.
Absolut signs a deal with Lady Gaga to transform the artRAVE: the ARTPOP Ball concert series tour across the USA into a totally new, vivid experience that syncs with the brand’s ethos. As part of this project, Absolut will create a special on-stage bar, Absolut ARTPOP Lounge, that will be open for lucky fans, launch a special cocktail and roll out competitions for fans.
Virgin America has revealed the airline safety regulations in an action-packed video, full of dance moves and singing. The 5-minutes clip illustrates the key rules of onboard culture in the way that would engage and entertain anyone. The company is also calling the U.S. audience to show off their own best moves for a chance to get featured in the 2014 choreographic video tutorial.