The day before the Global Advertising Summit in Moscow that took place October 9-10 under the support of the Government of Moscow and the oldest advertising trade organization IAA, we talked to the two global managers of IAA — Faris Abouhamad, the World President, and Michael Lee, Managing director. Konstantin Mayor, the owner of the leading Russia’s media company MAER GROUP, that is one of the Summit’s media supporters, also joined our conversation.

We discussed the newest mission of advertising and popular industry misconceptions, talked about IAA’s expectations in Russia and global media trends, as well as the importance of professional marketing and advertising qualifications.

On September 4-5, the capital of Argentina, Buenos Aires, welcomed more than 800 delegates of the Sustainable brands BA conference, held in the country for the first time. The event was organised by URBAN Communication in collaboration with the US-based licenser Sustainable Life Media and with sponsor support from La Rural, Coca-Cola Argentina, Bind, and Ciudad Verde.