HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the brand announces one theme (so far, there has been 19 of them ranging from ‘The Skyline’ to ‘The Elements’ and ‘Visual Mixtape’), and now HUGO kicks off the next challenge entitled ‘Surreal Appeal,’ asking participants to interpret the idea of modern surrealism in their new designs.
cosmetics & perfumes
The Amway Positivity Project highlighted everyday stories of positivity by encouraging U.S. residents to submit their own stories of positivity. Twenty-five semifinalists were chosen by a panel of five judges. The 10 entries that garnered the most votes online from the general public were named as finalists. Caitlin Boyle received the most votes and was named as the grand prize winner.
On December 9, ten extraordinary women, the Women of Worth, were celebrated at L’Oréal Paris’ award presentation, held at the Hearst Tower in New York City, for their incredible dedication to charitable causes and the extraordinary milestones that they’ve reached to help others and give back to their communities.
Hairdressers have always offered a professional service: they cut hair, as well as style it and make it more attractive. A hairdresser often plays a role that informs and educates clients about social issues. L’Oréal Corporate Foundation and UNESCO combined their forces in 2005 to promote awareness among the global hairdressing community about the prevention of HIV. They initiated a training module that is now part of the hairdressers’ curriculum in L’Oréal Professional Products’ training centres throughout the world.
Avon Products, Inc. launches ‘Avon Voices’, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.
A plethora of brands create a range of products to pay homage to the cities around the globe—Coca-Cola‘s Fanta Absolut Vodka’s vibrant bottle designs and Nike‘s collection devoted to five NYC’s boroughs come as most notable examples of this ‘geographical’ movement. adidas is not an exception with its City Series editions, which celebrates a range of megalopolises with Boston, London, Tokyo, Paris, Oslo and more among them. Now, the brand decided to step out of the stores and pay tribute to one of the cities by a nice campaign, «We Are London,» which is dedicated to younger generation of pioneering and creative minds.