Have your say, share your thoughts on the article written by David Rogers, owner of packaging and brand design consultancy We Are Pure, UK
With trading conditions still relatively tough, many packaging design agencies are fighting it out to win the lucrative big brand contracts. But, is it wise to focus all of their attention in this area, and is there actually anything to be gained from working with those who are yet to make their mark?
A world-renowned brand and design expert with the 35-year history, with dozen of international design awards, which has repositioned Glenfiddich three times and Campari and Chivas Regal twice, — this is all about Claessens International. Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about their experience with Russia and discusses how globalisation influences the drinking culture around the world.
This week Popsop has interviewed Coley Porter Bell CEO Vicky Bullen, who has led the team to the international recognition amongst clients far beyond the UK, including Russia. She tells about the projects with Pernod Ricard Rouss and Krupskaya Confectionery, discusses overseas opportunities for the UK design businesses and spots how to prevent Creative Britain from going in reverse.
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Over the past few years, we’ve seen the Russian business grow bigger, demonstrating interest in overseas expertise in nearly every aspect of economy and public life. Brand and design area has been no exception. When it comes to branding, major Russian companies are more likely to entrust their branding budgets to the UK design experts. Think, for instance, of the latest collaboration between M.video and CampbellRigg who have unveiled the new retail design concept for its stores in Moscow this week. While the UK’s creative services become more popular in Russia, the number of international projects of such kind is growing each year.
Leading design and innovation company Seymourpowell, in partnership with the Design & Technology Association and the James Dyson Foundation, have launched a campaign film featuring contributions from leading figures from across business and industry. The film promotes the importance of Design and Technology (D&T) education in Britain’s schools and universities, its contribution to successful business, and its fundamental role in supporting the UK Economy.