Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work on brand-repositioning.
As announced earlier, in April 2011, what was previously called ‘Probably, the best lager in the world’, announced its intention to reposition itself with the aim to double global sales by 2015. As part of its re-positioning campaign, the brand’s strapline has been changed to «That calls for a Carlsberg».
What will mobility of the future look like? How will urban space of the future affect transportation? Though these questions have already been raised by BMW in its ‘Activate the Future’ video series, Audi is about to have its say on the subject. The brand is bringing its Audi Urban Future Initiative to New York where it will be on display at Openhouse Gallery, May 7 through 9 and let the emerging architects speak on Audi’s behalf.
As part of its recently launched Film Workshop in Los Angeles, Levi’s teamed up with Juxtapoz Magazine to release an absolutely lovely April 2011 special issue dedicated to the current MOCA Art in the Streets exhibition running April 17—August 8 at The Geffen Contemporary. The brand also launched a series of 10 special truck jackets featuring works by celebrated contemporary artists, which works are exhibited at the display, with all the proceeds from the sale of the line to benefit MOCA and its community programs.
Johanna Basford, a designer who uses black ink to create breath-taking images, is teaming up with Mercedes-owned smart to cover the whole body of the electric car in phantasmagoric drawings and put the car on display to Londoners.
However, the project entitled ‘TwitterPicture’ is much more than just creative collaboration between the automaker and the artist. This initiative puts crowd-sourcing strategy to work using the power of social media, namely Twitter.