Heineken revealed plans for a new design program, termed the ‘open design explorations,’ that will create vibrant new concepts for bars, clubs and social spaces. The first project in the program will launch in June 2011 and will invite emerging design talent from around the world to envisage and create a pioneering ‘pop up club’ that will be unveiled in Milan to coincide with Salone Internazionale del Mobile 2012.
creativity
Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops, Print (San Francisco) and Photo (New York), which were open in August and October correspondingly, providing creative Americans with an opportunity to develop their new pieces under supervision of industry experts. With the winter break being over now, Levi’s is announcing a follow-up of the successful handicraft-themed series and is opening its new Film Workshop in LA on April 17 to be running through August 8.
As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.
Being a long-time supporter of various art projects, Converse comes out as a global sponsor of the LIVE digital design tournament 2010-2011 by Cut&Paste. The brand is once again inviting artists, designers, illustrators, and creatives in the disciplines of 2D, 3D, and Motion Design to compete in creating bespoke digital animation pieces as fast as only professionals can.
As part of the Dazed Live festival, which was held in London this Saturday, one of its major partner, the Absolut Vodka brand, presented an exhibit called ‘A Celebration of the City through Self-Publishing’ exploring the past, present and future of the capital and its culture of independent zine publishing. For the retrospective installation, Absolut London collaborated with jotta.com, an online community for artists and creatives.
Benetton to release the eightieth issue of its COLORS magazine to celebrate the Superheroes of our day: men and women, weak or strong, rich or poor, all united by a common wish: the good of people and of the world. ‘Real’ people who do extraordinary things for others, and who, in different ways, contribute to improving society. COLORS has met some real-life superheroes, who face the baddies of our everyday world with courage and self-sacrifice: the damage caused by the collapse of economies and by rampant pollution, the destruction caused by wars, the poverty of ignorance and atrocities.