One of Australasia’s most prestigious art prizes, The Archibald Prize, has been trumped by the launch of a new Foot Locker Australasia’s Sneaker Art Prize that’s set to shake up the art world and force people to question once more what can legitimately be called ‘art’. The retailer announced the launch of the The World’s Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly.
creativity
In November 2010, Bombay Sapphire, which made an awesome sea-life inspired 3D projection onto the Queen’s House at the Old Royal Naval College in London last fall, issued a call for new stunning ideas to be converted into a three-dimension visual picture on one of the most iconic buildings of the world. On April 1, the winner was selected—Facebook community, which voted for the most stunning work, chose the concept of the Cube of Rubic projection conceived by Erjola Veliaj from Albania to be the next Bombay Sapphire’s 3D installation.
illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.
BMW is first partner of the wide-ranging exhibition ‘The Art of Enlightenment,’ which will open at the Chinese National Museum in Beijing on 1 April 2011. Conception and organization of the exhibition at the reopened National Museum of China are the joint efforts of the National Museums in Berlin, the Dresden State Art Collection, the Bavarian State Art Collection Munich and the National Museum of China.
The realm of technology neighbors with the world of art. Recently, Intel has proved it through a bespoke project entitled ‘Remastered,’ and now HP is launching its ‘Mobile Expressionism’ to once again celebrate the ties between visual creativity and the technological progress. For the project, which is dedicated to the HP webOS mobile platform and targeted at application developers who use it in their work, the company collaborated with several illustrators and artists who created graphic pieces inspired by a range of popular HP webOS apps.
Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s ‘Every Little Miracle’ Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.
HUGO launches the most urban art inspired challenge called ‘Berlin Stencil Art’ as part of its popular HUGO Create project—this time, the brand it making it real huge and invites its creative fans to participate for a chance to win a trip to the capital of Germany and collaborate with legendary urban artists, plus win some good money.