Pampers Honors Latino Babies by Unveiling Its ‘Every Little Miracle’ Community Mural

Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s ‘Every Little Miracle’ Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.

«At Pampers, we are proud to debut a mural that can help inspire a community to celebrate and join in our belief that every baby is a little miracle,» said Laina Majnovic, marketing Brand Manager, North America Baby Care at Procter & Gamble. «Our community mural not only depicts the special relationship between a parent and child, but honors the Latino families that shared their special stories and journey with us

With the debut of the ‘Every Little Miracle’ campaign last December, many families throughout the U.S. were inspired to share their own miracle stories with the brand through the Pampers Latino Facebook page. To capture the essence of the miracle stories, Pampers collaborated with the two artists known for their creative and modern artwork, Retna and El Mac, to create a mural that honored these Latino babies and families.

Pampers donated the community mural to the MacArthur Park Primary Center, a pre-school and kindergarten center in Los Angeles with a 95 percent Hispanic student population, and also contributed $1,000 to help fund the school’s art program and curriculum.