Smirnoff, one of the most ‘artistic’ vodkas in the world, has embarked on a new creative collaboration with two Australian artists, Nanami Cowdroy and Beastman (Brad Eastman), who created two designs for limited edition Smirnoff No. 21 packs. Starting with a black canvas, the two visual art creators developed two awesome interpretations of Smirnoff purity, which will inspire public to create their own art pieces for a digital wall, which will be transformed into the third design.

Google+ is gaining momentum as an online destination for photographers from all around the globe. In November 2011, the network encouraged student photographers to share their stills with public for a chance to get their photos on a public display in an offline gallery. This prize is for younger generation, which may need some encouragement and support to step out—but some photographers on Google+ didn’t wait for any calls and developed their own collaborative project, a book titled ‘Plus One Collection’ under Google+ name. The new product is celebrating the art of photograpy, provides an opportunity to see photos in print (in our digital era, this becomes a rare thing) and offers a nice contribution to a philatrophic community.