Controversial ad doesn’t live up to its predecessors

In the past, Coca Cola found success tapping into the zeitgeist of  American Culture and then offering itself as a solution to the fundamental issues of the day. When done successfully,  Coca Cola has managed to transcend the fizzy drinks category and become a real cultural icon—a rallying point around which all Americans could gather.

BMW and London’s Tate art gallery announce the program for 2013 BMW Tate Live. Started last year, BMW Tate Live is an international four-year creative partnership, which focuses on performance and interdisciplinary art in the gallery and online and aims to bring a new artistic developments to art lovers across the globe. The 2013 program includes two major pillars, BMW Tate Live: Performance Events (free and ticketed life performances within actual spaces) and BMW Tate Live: Performance Room (live performances hosted exclusively for online streaming for intentional viewers simultaneously). Plus, they will throw BMW Tate Live: Thought Workshops, which will include a range of participatory discussions.

Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts. The energy drink is rolling out its initiative dubbed Red Bull Curates: The Canvas Cooler Project in the USA, inviting emerging artists from various backgrounds (and working in different media) to display their art pieces and meet art dealers at the SCOPE Miami fair during Art Basel, an international contemporary art show, in December.

One of most impressive events at CES 2013 was Samsung’s creative and innovative presentation of the company’s content sharing solution AllShare. To demonstrate the possibilities of the technology, which allows users “to wirelessly and seamlessly stream video, photo and music across all Samsung smart devices,” the brand used the most effective approach, the video performance created using the AllShare service.