Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.

Volkswagen is encourages the UK residents to calculate their living spending on the newly launched website True Life Costs. The hub is designed as a tiny toy village and invites users to sum up the money they are spending annually and then share their individual report via Facebook.