Volkswagen is using dance to push its Polo range. Yesterday, November 10, the automobile maker released a commercial, starring Argentinian Tango champions, to promote its vehicles as chick and safe cars, which can impress consumers both its beauty and reliability. The advert, which was developed by DDB UK and aired on British channels, features “Tough. Beautiful. Polo.” strapline.
DDB
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.