In a new ironical TV commercial, Neutrogena warns Canadian men that having a “junkface” (it’s when they wash their face and genitals with the same bar of soap) is an extremely bad thing. To address the “misuse”, the brand offers a special Men’s Face Wash that should be used specially for faces, not for any other body parts.
DDB
McDonald’s is making its restaurants a yet happier place for kids. The fast food chain has collaborated with DDB Singapore to create an ultimately playable table for its youngest customers at the brand’s venue in Yishun, Singapore. The team behind the project turned a traditional grey table in the restaurant into a playground using Near Field Communication—thanks to a pinch of technology a boring piece of the interior turned into a platform for an interactive game.
McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country. The change for the Aussie nickname has been made as part of the DDB Australia’s campaign launched to celebrate the national Australia Day (celebrated on January 26) at McDonald’s.
Volkswagen Australia collaborated with DDB Sydney to develop a campaign supporting the launch of the Volkswagen up! model on the local market. The promotion revolves around the theme of feeling big while being small. The new car is said to be equipped with all the technologies ensuring quality, safety and drivability drivers could find in larger cars. The strapline “feels nothing like a small car” highlights the idea that small products can deliver performance similar to bigger cars—“Good things come in small packages.”
The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.