The Goodvertising Agency along with the Danish unemployment fund Min A-kasse have conducted a social experiment to reveal how mistrust and mistreat influence people’s productivity and self-confidence, especially in regard to the unemployed.
Denmark
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new brand language for this emerging category. The independent brand identity consultancy worked with the Carlsberg team to give the brand a ‘delightfully refreshing’ personality that brings the product experience to life, and created the brand identity—natural, fresh, yet sophisticated.