Although cigarettes and tobacco products are not something we cover at all (we deleted on purpose all the design and marketing news on this category since 2008 from ethical considerations), the redesign project for Davidoff’s Winston Churchill Cigars is much more than just a nice identity for another tobacco product. It’s a piece of Britain’s history recited masterfully by branding agency DewGibbons + Partners and ad agency Johnny Fearless.
Dew Gibbons
The article is written by Steve Gibbons, Managing Director of Dew Gibbons, London
I don’t usually pick fights with shop assistants but on this particular occasion I had to. I was in the world’s best known toy shop—FAO Schwarz, New York—and the idea that Monopoly wasn’t a British innovation was preposterous to me, so I told him so.