Although cigarettes and tobacco products are not something we cover at all (we deleted on purpose all the design and marketing news on this category since 2008 from ethical considerations), the redesign project for Davidoff’s Winston Churchill Cigars is much more than just a nice identity for another tobacco product. It’s a piece of Britain’s history recited masterfully by branding agency DewGibbons + Partners and ad agency Johnny Fearless.

Relaunched with a new blend and “Cigars of Character” positioning, the super premium Davidoff’s Winston Churchill Cigars is a six-strong range of the finest cigars inspired by the iconic aficionado. Capturing the spirit of the man, each cigar celebrates a different aspect of his richly complex character: the aristocrat, the artist, the statesman, the commander, the raconteur, and the traveller.