Captain Morgan and Halloween The world’s leading spirits producer Diageo launches a new Halloween campaign for its Captain Morgan rum. It was developed by the Grey agency and includes TV ads, special events and a photo contest. Continue reading →
Diageo’s sales go down Diageo — owner of Smirnoff, Guinness, Captain Morgan and other brands — reports that its global sales fell 6% in the first quater of the financial year 2009/2010. However, the company reiterated its forecast for «low single digit» organic growth in operating profit. Continue reading →