The world’s leading spirits producer Diageo launches a new Halloween campaign for its Captain Morgan rum. It was developed by the Grey agency and includes TV ads, special events and a photo contest.

Two new 15-second TV spots called «Captain Monster Party» and «Captain Extra Mile» began airing on Comedy Central, ESPN, Spike TV and TBS in October.

Also, Captain Morgan will be a sponsor for three holiday events. First of all, it is a partner of Hallow-Dega — the Nascar racing event. In addition, Captain Morgan will lead the parade at the eighth annual Fantasy Fest which will be held in Key West, Florida from October 23 through November 1. The third event sponsored by Captain Morgan in Halloween is the Voodoo Music Experience festival — it will start in New Orleans on October 30.

At the brand’s official website consumers can find a special Halloween photo contest where Captain Morgan offers a chance to win a trip for four to a monster party at Mardi Gras in February 2010.

via Adweek