The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old Spice’s hilarious promotion ‘The man your man could smell like’. But this theme is still not exhausted (and doesn’t seem to be in the coming centuries). In its latest multiplatform ‘Yes you can’ campaign, developed by Dare, Diageo GB alo uses it, promoting the Premix range by demonstrating how fun it is to mix things up—at least the protagonist, wearing long hair and mustaches, and his friends can multitask easily.
Diageo
The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year around the globe. But on November 12, Smirnoff shifted the attention of global audience to another large-scale event, announced back in August. The world’s number one selling vodka arranged a series ‘swapped’ parties across the globe as part of The Smirnoff Nightlife Exchange Project, which also included an exclusive international high-profile dance competition to select one major winner to join Madonna’s dance crew.
This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and Master of the Mix, is now introducing two new flavored vodkas, Whipped Cream and Fluffed Marshmallow—to toast the highly anticipated second installments of the initiatives. According to the brand, the new additions to its portfolio are “to offer adult consumers a line of premium spirits that, similar to that memorable bachelorette party or a classic guys’ night out, are fun, sophisticated, and cleverly wicked.” These new products are all about sweetness and female nature, which can be both sassy and gentle.
Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders’ Network for Climate Action (CLN).
Every successful brand or company has a team of people, who developed the winning strategy and helped it move forth—and, in its turn, every team has its leader. Adweek, the magazine dedicated to covering creativity, client/agency relationships and global advertising, honors world’s most powerful marketers, who contributed to strengthening international brands, which shape out today’s culture and in some way determine our tomorrow. This year Adweek will celebrate eleven individuals, who helped global brands continue re-imagining our world, with the prestigious Brand Genius awards (formerly known as Marketer of the Year) “for their success in genius concepts.”