Smirnoff launches a new series of limited edition bottles based on the nightlife of four of the world’s biggest party locations—London, New York, Rio de Janeiro and Australia.
Photo: Smirnoff’s new city-inspired limited edition bottle packs
The bottles are designed to reflect the atmosphere and culture of their particular place and present recipes for cocktails associated with them on the sleeve.
With the new bottles, Smirnoff celebrates the most original nightlife and ‘Be There’ moments. ‘Be There’ moments represent once-in-a-lifetime experiences that people never forget—now in four best-for-parties locations.
New York, the city that never sleeps, has a wide range of clubs to fit any wallet and taste. London is proud to invite visitors to the coolest clubbing scenes in the world like Ministry of Sound or Club Aquarium where people can dive in the swimming pool or jacuzzi. Rio De Janiero ‘makes’ people moves people through its streets day and night to the rhythm of samba. Nightlife in Australia is diverse, welcoming and unique as every location has something specific to offer.
As said in the press release, London Collins bottle give a sense of London’s clubbing scene with its refined design, while The Cosmo bottle symbolizes New York’s identity as the sleepless city. Australian Lime, Lemon and Bitters represent Australia with its «relaxed, warm and welcoming atmosphere», while the Brazil Capiroska celebrates the city of samba, Rio de Janeiro.
The promotion is part of the Smirnoff Nightlife Exchange Project, started last year and relaunched this summer. The project deals with all about the world’s best nightlife, including a nightlife guide, a photoblog and the Dance 4 Madonna project. Smirnoff Nightlife Exchange Project events can be followed on its Facebook page.
“We searched the globe for the most exciting locations known for their nightlife and chose four that stood out for having unique, unforgettable and vibrant nightlife” said Simon Burch, global brand director for Smirnoff.
“The limited edition bottles represent these locations in design and inspiration for the signature drink that accompanies them,” he added.
The Australian bottle will be available exclusively in Australia, but the additional three designs will appear at select retail stores and duty free shops worldwide starting this month.
