Diageo

Diageo’s John Walker & Sons Distills Diamond Jubilee Blended Scotch Whiskey to Celebrate 60 years of the Reign of Her Majesty The Queen

To mark The Queen’s Diamond Jubilee on February 6, 2012, Diageo‘s John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, is to produce a limited edition of 60 crystal decanters of ‘Diamond Jubilee Blended Scotch Whisky by John Walker & Sons’. The unique blend of whiskies distilled in 1952, the year when The Queen acceded to the Throne. The decanters will be finished in a marrying cask of English oak from The Queen’s Sandringham Estate.

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Johnnie Walker House, Embassy of Scotch Whisky Culture, Opened in Shanghai

Johnnie Walker opened The Johnnie Walker House in Shanghai, the first of its kind outside of Scotland, which marks a new chapter for whisky culture in China. Celebrities and the social elite joined in the event:  Xia Yu, who was a named winner at The 51st Venice film festival; Chen Kun, winner of both the Huabiao and Baihua award; and Peter Chan, the influential film director and producer took part in the unveiling ceremony on May 19. The three celebrity guests, along with Johnnie Walker’s Master Blender, Dr. Jim Beveridge, led a tour for distinguished guests inside The Johnnie Walker House and engaged them in an interactive exploration of centuries-old whisky culture, from the shores of Scotland to the luxury of Shanghai.

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Brands’ Activities for the Royal Wedding

On April 29, Prince William and Catherine Middleton (now the Duke and the Duchess of Cambridge) said “I will” at Westminster Abbey—and the time ahead one of the biggest events in Great Britain was a very busy period for brands and advertisers, since each of the big manufacturers in the U.K. just could not miss the opportunity to congratulate the royal couple on their marriage. Multiple limited-edition sets and lines, hilarious advertising and tie-up with social media—all this preceded the big day. Let’s take a look at how brands tapped into the royal celebrations and paid homage to the event, which shook the nation and the whole world.

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Captain Morgan Enlists Academy Award-Winning Director Tom Hooper for New Advertising Campaign

Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand. Set in the mid-1600’s, the campaign will—for the first time ever—feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.

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Diageo GB and Coca-Cola Enterprises Get Behind Royal Wedding Celebrations

As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies Diageo GB and Coca-Cola Enterprises (CCE) are both activating plans to help GB retailers make the most of the opportunity presented by the much anticipated occasions, and are launching holiday editions of their iconic products.

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