Diesel wants to know if there is a lot of people in Italy who know how to be stupid and can show it. From March 09 through March 16 Diesel was collecting videos by Italian residents rendering the philosophy of the new campaign.
Diesel
Diesel seems to be totally obsessed with sex. The new Spring/Summer 2010 campaign is the most controversial and provocative than ever. Chinese-Czech-American photographer Miko Lim created unbelievable shots featuring half-naked young people posing indecently in front of the camera. The name of the campaign is “SEX SELLS: but unfortunately we sell Jeans”. Does Diesel really regrets about choosing clothes industry instead of pron?