Johnson & Johnson takes on the awkwardness around the female hygiene theme in its new “Be Real” Carefree’s campaign launched in Australia and New Zealand. The brand communicates the message that women should not shush the talks about periods and vaginal health since it’s part of a healthy life of any woman.
As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.
IKEA Switzerland aims to battle loneliness this festive season with its newly launched initiative dubbed “No Empty Chairs at Christmas.” The furniture retailer is offering a match-making (not dating) service now, allowing each person who doesn’t have a company on December 24-26 to finally find it through a dedicated site.
Google is making philanthropy efforts yet easier to follow with a one-of-a-kind online event, “Hangout-a-thon” on Google+. The online meet-up will be dedicated to Giving Tuesday, the day when people traditionally donate to the charity of their choice. During the 12-hour event on Google+, the audience will be able to easier connect and donate to their favorite non-profit, all in virtual space.
KLM is making another attempt to add maximum comfort to the traveling experience, both in air and in town. With the KLM Dream Catcher web app, the airline company now helps build the most accurate picture of what to do, where to go, what to see in the city, using references from the trusted editorial and community-powered international sources. The initiative follows the Must See Map that encouraged travelers to build a perfect tourist guide by themselves.