By Alex Sanders, Head of Design at Kyp Plc for Popsop
I went to a seminar this week that was analysing how digital activities and traditional direct mail relate to each other in the real world. There were two exciting case studies I was intrigued by. One was a piece by GGRP created by Grey Vancouver and the other by Razorfish for Audi. Intelligent creative that demonstrated clearly that there is absolutely no doubt that digital has revolutionised the way we engage with consumers offline. Cool stuff.